Legal Notices

The privacy practices described in this Privacy Policy, including any changes we may inform you of
or post to our web site, apply to our services available under the domain and sub-domains of www.
yellowbryk.com and apply generally to all of our websites and wholly owned subsidiary websites. By
visiting this website you agree to be bound by the terms and conditions of this Privacy Policy. If you
do not agree, please do not use or access our services.
As described below, information that personally identifies you may be collected by Yellowbryk, disclosed
to third parties, and used by third parties and Yellowbryk. This Privacy Policy describes the information
we collect about you and what may happen to that information. Although this policy may seem lengthy,
we have prepared a detailed policy because we believe you should know as much as possible about
Yellowbryk’s practices. All Yellowbryk controlled websites and the websites of our subsidiaries operate
under similar privacy practices as described in this Privacy Policy and, subject to the requirements of
applicable law, we strive to provide a consistent set of privacy practices globally.
As provided in this Privacy Policy, Yellowbryk is committed to safeguarding your privacy when you provide
us with personal information. We strive to treat your personal information as safely and securely as
reasonably possible. Please read the following privacy policy to better understand how your information
will be treated as you use our offerings. We've organized our privacy statement in Q&A format to address
the most frequently asked questions. If you have any questions after reading through our statement,
please let us know. We want to hear from you! You can e-mail us at the addresses below:
Yellowbryk.com: webmaster@yellowbryk.com
General Yellowbryk Privacy Information: webmaster@yellowbryk.com
Information about our customers is an important part of our business, and we are not in the business of
selling it to others. We share customer information with Yellowbryk partners who agree to follow
appropriate customer data management practices to manage your entitlements and contractual
relationship with Yellowbryk, or with your consent. We occasionally employ other companies and
individuals to perform functions on our behalf. Examples include fulfilling orders, sending postal mail
and e-mail, removing repetitive information from customer lists, ensuring accuracy of data, analyzing
data, providing marketing assistance, and processing credit card payments. They have access to
personal information needed to perform their functions, but may not use it for other purposes. We
release account and other personal information when we believe release is appropriate to comply with
the law. This includes exchanging information with other companies and organizations for fraud
protection and credit risk reduction. Obviously, however, this does not include selling, renting, sharing,
or otherwise disclosing personally identifiable information from customers for commercial purposes in
violation of these commitments. As we continue to develop our business, we might sell or buy
subsidiaries or business units. In such transactions, customer information generally is one of the
transferred business assets but remains subject to these pre-existing commitments.
What information does Yellowbryk collect from me?
Yellowbryk may collect customer information in a number of ways, but the two most common are during
website registration or site personalization and product or service registration or enrollment. In some
instances, you may visit some of our sites and use some of our services without providing information to
us. The information requested may vary depending on which product, service or site you are using or
accessing. We typically ask for your basic contact information, such as your name, title, company name,
e-mail address, postal addresses, telephone numbers and the industry that you work in. As an
example, we may also ask for unique identifiers, such as a mother’s family name or a keyword, and for
financial information, such as account or credit card number to verify your user identity when you make
purchases. If you contact us, we may keep a record of that correspondence or communication.
Information on how you communicated with us may also be recorded and can include your e-mail
address including country domain, the language you selected for viewing order forms or other
documents, your browser type, the currency in which you viewed prices if such feature is available, your
use of a secure or insecure Web page, the return e-mail address shown in any e-mail message from
you, the return address on any envelope or facsimile number on any facsimile, or the telephone number
from which you called. Yellowbryk may also clean-up and standardize data when it is collected. For
example, Yellowbryk may abbreviate the term: “street” to “St.” or correct a spelling mistake made when
Yellowbryk collected the data.
In addition to the information we obtain at the initial stage of registration, we may ask you for information
at other times, such as when you make a purchase or use a service on an Yellowbryk site; when you
participate in a contest, survey, or promotion; when you submit a listing for a Web site; or when you
report a problem with one of our sites or services. In most cases, the more specific information you
provide, the better we are able to personalize your Web experience.
Finally, Yellowbryk collects information about its Web site guest visitors and members in general, which
does not necessarily identify the member, using our server log files and some of the methods
described under "cookies" below.
Why does Yellowbryk gather this information?
Yellowbryk’s primary goal in collecting personal information is to provide you, the user, with a
personalized experience on our web sites and/or with our products and services. We may also use your
information to address, and contact you on, issues about the use of our products and services. This
includes personalization services, interactive communications, online commerce, and many other types
of services, many of which are completely free to you. Depending on your wishes, we may use your
contact information to provide you with information about products or services offered by Yellowbryk or by
our partners. By knowing accurate information about you, Yellowbryk is able to deliver better service and
more relevant content to our individual users.
How does Yellowbryk use my information?
Yellowbryk uses your information to recommend Yellowbryk products and services and to enable you to
take advantage of the many features they offer. Once you register, you are no longer anonymous to
Yellowbryk. As previously stated, any additional information you volunteer enables us to better
personalize your experience. We may also use your contact information to reach you regarding important
issues about the use of our services.
The information you provide during product or service registration or enrollment will be used by
Yellowbryk to register you as an authorized user of a Yellowbryk product or service or to issue your
authorization code or password, which allows you to access products or services. We may also use this
information to send you materials describing products and services offered by Yellowbryk or by our
partners, if you have indicated that you wish to receive these materials.
We use other information we collect to get a better understanding of our subscriber base. The more
insight we have into you-the people who use Yellowbryk sites on a daily basis-the better we can serve
you. Therefore, we analyze our users' demographics, interests, and behavior based on the information
provided to us. Our research and analysis is done on an aggregate basis and does not identify you
personally.
Information that we obtain from voluntary programs such as surveys, promotions, and contests may be
subject to additional or different terms, or may be used in a slightly different way. If different terms do
apply, details of the shared use of this information will be outlined in the specific terms and conditions
or rules of these special surveys, promotions, or contests. Please be sure to read those specific terms
and conditions because they may alter what is written in this privacy policy on a case-by-case basis.
With whom, and how, does Yellowbryk share my information?
Our Business Partners, Strategic Alliance Companies, and Advertisers: If you wish to receive
information from our partners or from companies with which we have a strategic alliance, unless you
request us to, Yellowbryk generally will not provide your information to our partners for them to send you
mailings; only Yellowbryk (or mailing agents working on behalf of Yellowbryk and under confidentiality
agreements) will send you these direct mailings. However, if you submit information to Yellowbryk to
use or purchase a product or service of a partner or a company with which we have a strategic alliance,
we may need to share this information with those partners so that they may process your orders and
ship, supply, maintain, or service the goods or services that you requested and you may be contacted by
them. If you do not want your data to be shared, you can choose not to allow the transfer by not using that
particular service. If you provide information directly with another company reached through a Yellowbryk
site, that company will have control over the information you provide.
From time to time, we share aggregated data regarding the subscribers and users of our services.
Some of these data may include the data obtained as described in the "cookies" section, but no
personally identifiable information is included in these types of statistics. Additionally, under
confidentiality agreements, Yellowbryk may match user information with third-party data.
Also, please pay attention to which services you register for when you register for an Yellowbryk site or
service. In some instances we may offer you the choice to register with certain of our partners at the
same time you register with Yellowbryk. If you choose to register with a partner, the information that you
provide in registration is also subject to our partner's privacy policy, and our partner's policies as to the
use of information may differ from Yellowbryk’s policy. Again, we encourage you to review our partner's
policies before you enter into agreements with them.
Ordering Products or Services: When you order a product or service from Yellowbryk, we (or our service
provider) use your name, e-mail address, delivery address, and credit card number and expiration date
(or financial information) as part of a credit check. This information allows us (or our service provider) to
process the order and deliver the product or service. We ask for your telephone number to enable us to
contact you if there is a problem with your order or the delivery of a product or service. In the event you
have asked for the delivery of tangible goods, we may need to share your telephone number with the
carrier delivering the goods. When you order a product or service from a company linked to one of our
websites, it may be necessary for us to share certain limited information with that company in order to
process and complete your purchase or other transaction. In such cases, we share the minimum
information necessary to complete the transaction and only share that information when you make a
purchase or engage in a transaction — not when you simply visit and leave our site. If you do not want
your data to be shared, you can choose not to allow the transfer by not using that particular service.
Within Yellowbryk: Your information may be shared within Yellowbryk, and its wholly owned subsidiaries
for the purposes of providing you with products or services you have ordered or for which you have
registered and to provide information to you about our products or services in accordance with your
wishes.
Yellowbryk may also disclose account information in other special cases when we have reason to
believe that disclosing this information is necessary to identify, contact, or bring legal action against
someone who may be violating Yellowbryk’s Terms of Service or intellectual property rights. The same
policy applies in cases where we believe an individual may be causing injury to or interference with
(either intentionally or unintentionally) Yellowbryk’s rights or property, other users of an Yellowbryk site or
service, or anyone else that could be harmed by such activities. Yellowbryk may disclose or access
account information when we believe in good faith that the law requires it and for administrative and
other purposes that we deem necessary to maintain, service, and improve our products and services.
We may disclose information to third parties such as Internet service providers for administrative
purposes that we deem necessary to deliver or maintain services or products. A Yellowbryk site or
service may also display entity names as part of the registration process to facilitate an individual
registrant’s affiliation with the correct entity.
As we continue to develop and expand our products and services, we may sell or buy businesses or
product or service lines. In such transactions, customer information is generally one of the assets
transferred.
What about Yellowbryk partner services, strategic alliance companies, or linked sites?
Certain products and services are made available through a Yellowbryk site but are provided by
partners, either through their own web sites or on web sites that they share with Yellowbryk. When
ordering, using or purchasing products or services from these partners, you will be entering into an
agreement with that partner, and not with Yellowbryk. In these cases, this privacy policy does not apply;
instead, the privacy policy of the partner actually providing the goods and services will apply. We urge
you to read and understand our partners' policies before entering into agreements with them. We are
committed to partnering with companies that share our privacy concerns. Yellowbryk, however, can't
control the way these partners collect or use information.
Also, when you click through to a partner's or an advertiser's site, or another site linked from a
Yellowbryk site, those companies may use cookies or other means to collect information about you.
Again, this privacy policy does not apply to those sites; instead, the privacy policy of the site you visit will
apply.
If you have questions about our partners' privacy policies or the privacy policies of these other sites, we
encourage you to contact them directly.
What are my choices regarding the use of my information?
When you register with Yellowbryk, you may choose whether you want to receive information from
Yellowbryk or our partners about other products or services or about special promotions. If you do not
want to receive this information, be sure to indicate that on your registration form if the form requires you
to specify your choices. You also have choices about whether you want to receive this information when
you visit and provide information to other sites, including sites accessible through a Yellowbryk site.
On other Yellowbryk sites, although many of our feedback forms allow you to choose not to receive
certain communications from Yellowbryk or our partners, there are still some that do not. We are
currently in the process of updating the remaining forms to have this capability. If you receive a
communication from us that does not contain instructions on how to choose not to receive these
communications, and you wish to be removed from our mailing database, please follow the instructions
below to help facilitate a timely and accurate removal.
Also, if you visit a public forum, chat rooms, message boards, and/or news groups on a Yellowbryk
website, please remember that any information that is disclosed in these areas becomes public
information and you should exercise caution when deciding to disclose your personal information.
What are “cookies” and how does Yellowbryk use them?
A cookie is a small amount of data that is sent to your browser from a Web server, and gets saved on
your computer hard drive. These cookie files store and sometimes track information about what you do
on Yellowbryk sites. This information makes it possible for us to offer and provide highly customized
services. All areas on Yellowbryk sites where you are prompted to login or that are customizable require
that you accept cookies. Yellowbryk also uses third-party Web metric partners subjected to strict
confidentiality and non-disclosure obligations, to set cookies so that we can analyze user data.
Generally, we use cookies to:
1. Remind us of who you are and to access your profile (stored on our computers) in order to deliver
to you a better and more personalized service. This cookie is set when you register or "Log On" and is
modified when you "Log Off" of our services.
2. Estimate our audience size. Each browser accessing an Yellowbryk site is given a unique cookie
which is then used to determine the extent of repeat usage, usage by a registered user versus by an
unregistered user, and to help target advertisements based on user interests and behavior.
3. Assist Yellowbryk partners in tracking visits to co-branded content. This information collected by
cookies is sometimes called "clickstream" or "click trail" and may also describe which pages you have
seen in each section of the site.
4. Measure certain traffic patterns, which areas of the site you have visited, and your visiting patterns
in the aggregate. We measure traffic patterns as a matter of research to determine customer interest.
We use this research to understand how our users' habits are similar to or different from one another so
that we can make each new experience on Yellowbryk sites a better one. We may use this information to
better personalize the content, banners, and promotions that you and other users will see on our sites.
This information helps us to determine which services are of most value to our customers.
Yellowbryk also collects IP Addresses for system administration and to report aggregate information to
our advertisers.
I'd rather not have cookies stored on my computer. Is there any way to work around them?
Yes, you do have choices with respect to cookies. By modifying your browser preferences you can
choose to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to
reject all cookies, however, you will be unable to use those Yellowbryk services that require registration
or customization in order to participate. You may still view Yellowbryk sites in a non-personalized
manner without cookies, though some areas of our sites may not be accessible or function properly if
you choose to reject all cookies. If you choose to accept cookies from us, you are granting us your
consent to set cookies on your computer.
I would like to update the information I originally provided to Yellowbryk. Also, I would now like to
stop getting mailings and offers sent to me. What do I do?
At those Yellowbryk sites requiring registration, you can edit your profile. In all other cases, you may
send an e-mail to the applicable address specified below in order to review and edit your personal
information, and to change your preferences. Alternatively, directly contact the Yellowbryk office in writing.
In all cases, please include your registered address with your request.
Your Location
United Stated, Canada, Latin America and Caribbean – customerupdates@yellowbryk.com
Other areas – customerupdatesother@yellowbryk.com
Please note that Yellowbryk is not responsible for removing any information from lists maintained by any
third party to whom you have directly provided data or with whom you have entered into agreements.
What kinds of security precautions are in place to protect my information from hackers or prying eyes?
For those Yellowbryk sites requiring registration, your profile is password-protected so that you and only
you have access. However, it may on occasion be necessary for Yellowbryk employees or contractors
working on behalf of Yellowbryk to have access to your profile to provide you with support or to perform
certain maintenance tasks. This access happens on an as-needed basis only.
We sometimes utilize other companies and individuals to perform functions on our behalf. Examples
include fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive
information from customer lists, analyzing data, providing marketing assistance, processing credit card
payments and providing customer service. They have access to personal information needed to perform
their functions, but may not use it for any other purpose.
We recommend that you do not divulge your password to anyone. Also remember to sign out of your
Yellowbryk account and close your browser window when you have finished your work. This is to prevent
others from accessing your personal information.
Yellowbryk strives to protect your personal information. For all Yellowbryk sites, we use advanced
security technology to ensure that your personal data remain private within our site. However, since no
data transmission over the Internet can be guaranteed to be 100% secure, we cannot ensure or warrant
the security of any information you transmit to us or which we transmit to you from our online products or
services.
Where is my data stored?
Your data may be processed and stored on Yellowbryk computers in the United States or other
countries. Your data may also be processed and stored in other countries where services are being
provided by a licensee, agent or service provider of Yellowbryk. In such cases, Yellowbryk and
Yellowbryk’s licensees, agents or service providers are bound to all the terms and conditions of this
privacy policy. You hereby consent to the transfer of any personal data to the United States or any other
country outside of your home country where Yellowbryk or its licensee, agent or service provider is
providing services or processing or storing personal data in accordance with the terms of this privacy
policy.
What else should I know about my privacy?
Please keep in mind that whenever you voluntarily disclose personal information online - for example on
message boards, through e-mail, or in chat areas - that information can be collected and used by
others. In short, if you post personal information online that is accessible to the public, you may receive
unsolicited messages from other parties in return.
As Yellowbryk expands its online offerings, we will update our privacy policy to apply to them. Please
check this page on a regular basis for updates.
You are responsible for maintaining the secrecy of your user names and passwords. Please be careful
and responsible whenever you're online.
Privacy Policy